FRAY is for the classic modern woman. Natural fibres and modern silhouettes beautifully combined to create clothes soft to the touch and designed to look great.
I have brought to FRAY an understanding of what works for women; building a lifestyle brand around quality, style, comfort and textures that are inspired from what I see in my life, travels and friends.
FRAY is all about wardrobe investments and beautiful garments women love to wear. Each piece is built for fit and comfort, making it easy for you to go from work to play in your own effortless-chic.
– Rose Keys Designer